Company Profile

Destination Canada

Company Overview

Destination Canada markets Canada internationally. Our mission is to unite and empower Canada’s tourism leaders through compelling research, strategy and storytelling to drive the visitor economy.

Destination Canada is a Crown corporation wholly owned by the Government of Canada. We use data-driven marketing strategies to stimulate international demand and tourism export revenue for Canada in 10 countries: Australia, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the USA.

Our campaigns are targeted to reflect individual market conditions and traveller interests. In collaboration with our tourism industry partners, we promote Canada internationally as a premier four-season tourism destination.

We are a leader in industry knowledge, and provide intelligence, tools, and insights to our partners—equipping them to optimize their business and maximize their reach.

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  • 24 days ago

    Senior Manager, Global Marketing and Strategic Partnership Initiatives

    Destination Canada - Vancouver, British Columbia, Canada
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    About Destination CanadaTourism is the heartbeat of communities from coast to coast to coast. At Destination Canada, our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. We seek diverse, ingenious thinkers ...

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